Cryotherapy, or cold therapy, is an increasingly popular trend among athletes and in the area of physical therapy. It's used to treat a variety of tissue lesions and may be able to help reduce arthritis pain.

Because the cryotherapy trend has been on the rise in recent years, startups have been popping up across the U.S. to offer their cryotherapy services to those who are excited to try them. But there are a few mistakes that cryotherapy startups make that can end up setting your business back instead of driving you forward.

That said, here are three common mistakes that cryotherapy businesses make and how you can do your best to avoid them.

1. Not choosing the right property. Starting a cryotherapy business isn't exactly like starting a gym. You need to pay close attention to the type of property you're investing in because you're going to have very specific needs. Cryotherapy chambers need a lot of ventilation and it's important that they're kept in a separate part of the property that has that ventilation.


2. Not having a liquid nitrogen supplier. Some cryotherapy businesses assume that they can find liquid nitrogen when they need it or that their cryotherapy chamber supplier will point them in the right direction. However, it's a good idea to do your own research ahead of time to find the right liquid nitrogen supplier for you and your cryotherapy business. When you make choices about your suppliers on the fly, you can end up taking a risk that could cost you money further down the line.


3. Not having a marketing plan. It's true that cryotherapy is a popular trend right now not only in the medical field but also among celebrities and those looking to use it for anti-aging purposes. But you can't rely on the popularity of a trend to do the marketing for your business. You need to develop a strong marketing plan alongside your business plan to ensure your brand is getting out there and you're reaching your target audience.

Looking for gas and gear for your cryotherapy business?

Nitrogen, which is an inert gas that comprises 79% of the atmosphere, can actually be distilled from your everyday, ordinary air. But it's still important that you get the liquid nitrogen for your cryotherapy business from a reputable source.

That's where Tulsa Gas and Gear comes in. Whether you need liquid nitrogen, propane cylinders, helium tanks, or welding supplies, Tulsa Gas and Gear has the gear you need. To learn more about our different gases, our equipment, or our repair services, contact Tulsa Gas and Gear today.